Client: Deepdale Holdings Ltd and Preston North End Football Club
Location: Preston, Lancashire
Sector: Sports stadia, residential, industrial and commercial
Project status: Approved
PWA Planning worked with Preston North End Football Club to secure planning permission for a new first-team training facility on a redundant golf course, along with new housing and a public park.
What we did
The final development consisted of a hybrid planning permission with outline permission for up to 450 dwellings (30% affordable), with full planning permission for a 40-hectare park and a new first team training centre for Preston North End Football Club.
Working closely with Preston City Council from the outset ensured a scheme that would significantly boost its housing land supply, provide huge social and community benefits through the new public park, and deliver a training facility fitting of the club’s long-term ambitions to play in the Premier League. These overwhelming positive benefits were considered to leave a legacy for many future generations to enjoy.
The site itself, previously subject of two refusals for dwellings, no longer operated as a golf course. A golf needs assessment was undertaken early and established there was enough capacity elsewhere for the golf course. This evidence, together with a landscape review of previous planning decisions, led to a landscape-led masterplan for the site. This helped protect important aspects of the existing recreational use of the site, notably suitable separation distance from Walker Lane, along with supplementary planting allowing for a wooded parkland to slot in alongside the council’s green infrastructure planned throughout North West Preston.
We led pre-application discussions over how different parts of the site could be developed. Meanwhile, our extensive consultation with stakeholders ensured a masterplan that minimised impact on the surrounding area. PWA’s expertise continued throughout the planning process, most notably through overcoming key transport constraints, negotiations over how key protected species could be safeguarded, and finally discussions critical to securing the legacy of the park in perpetuity as a result of the proposed dwellings.