Major mixed-use sports and commercial scheme


Project overview

Client: Mill Farm Ventures
Location:   Wesham
Sector: Sports Stadia, Industrial and Commercial
Project status:  In progress

PWA Planning was a key player in the submission of a major mixed-use sports and commercial development proposal in the Fylde coast.
Acting on behalf of landowners and promoters Mill Farm Ventures, PWA prepared, lodged and led the planning process in connection with a hybrid planning application for the 12 hectare site.


What we did


The scheme proposes a new stadium for AFC Fylde, a community sports facility, together with a major employment development, Aldi neighbourhood store and other complementary uses, including hotel, petrol filling station, public house and restaurant.

Working closely with officers of the council, as well as the key partners in the scheme, PWA was able to move from the pre-application stage to the full application proposals within a matter of months. A complex major scheme, the application was supported by a plethora of technical information; all of which was co-ordinated by PWA Planning.

Following months of detailed negotiations, planning permission was granted for the development in spring 2014. Since that time PWA has continued to work closely with the client and design team to negotiate amendments to the scheme and discharge of planning conditions, as well as diversion of rights of way and other associated planning matters.

PWA will be continuing to work closely with officers of Fylde Council and the client to see the delivery of this development during 2016 and beyond.

Scunthorpe United stadium

Stadium and mixed-use development for Scunthorpe United


Scunthorpe United stadium

Project overview

Client: Scunthorpe United Football Club
Location: Lincolnshire Lakes, Scunthorpe
Sector: Sports stadia
Project status: In progress

PWA Planning submitted a hybrid planning application on behalf of Scunthorpe United Football Club for a mixed-use sports development including a new 12,000 all seater stadium for the club at Lincolnshire Lakes, Scunthorpe.


What we did


The planning application was submitted to North Lincolnshire Council on behalf of the football club in 2014. Working to an extremely challenging timescale, PWA Planning led on the Environmental Impact Assessment (EIA), managing consultant inputs, and ensuring potential effects were addressed with suitable mitigation.

The key components of the development were:

  • 12,000 person capacity stadium including ancillary club facilities
  • 94 bedroom hotel
  • Gymnasium
  • Outdoor training football pitch
  • New access and site access roads, car parking and associated infrastructure
    Landscaping and drainage

Outline planning permission was also sought for a multi-use indoor arena with an indoor football pitch and a range of outdoor grass community football pitches.

Complex negotiations led by PWA Planning resulted in the application being presented to planning committee in April 2015 with a recommendation for approval. Planning permission was granted, subject to legal agreement with an almost unanimous vote for the scheme.

PNE Training Centre

New first-team training centre for Preston North End FC


PNE Training Centre

Project overview

Client: Deepdale Holdings Ltd and Preston North End Football Club
Location: Preston, Lancashire
Sector: Sports stadia, residential, industrial and commercial
Project status: Approved

PWA Planning worked with Preston North End Football Club to secure planning permission for a new first-team training facility on a redundant golf course, along with new housing and a public park.



What we did

The final development consisted of a hybrid planning permission with outline permission for up to 450 dwellings (30% affordable), with full planning permission for a 40-hectare park and a new first team training centre for Preston North End Football Club.

Working closely with Preston City Council from the outset ensured a scheme that would significantly boost its housing land supply, provide huge social and community benefits through the new public park, and deliver a training facility fitting of the club’s long-term ambitions to play in the Premier League. These overwhelming positive benefits were considered to leave a legacy for many future generations to enjoy.

The site itself, previously subject of two refusals for dwellings, no longer operated as a golf course. A golf needs assessment was undertaken early and established there was enough capacity elsewhere for the golf course. This evidence, together with a landscape review of previous planning decisions, led to a landscape-led masterplan for the site. This helped protect important aspects of the existing recreational use of the site, notably suitable separation distance from Walker Lane, along with supplementary planting allowing for a wooded parkland to slot in alongside the council’s green infrastructure planned throughout North West Preston.

We led pre-application discussions over how different parts of the site could be developed. Meanwhile, our extensive consultation with stakeholders ensured a masterplan that minimised impact on the surrounding area. PWA’s expertise continued throughout the planning process, most notably through overcoming key transport constraints, negotiations over how key protected species could be safeguarded, and finally discussions critical to securing the legacy of the park in perpetuity as a result of the proposed dwellings.

Exo Park

Sports-led green technology hub for Ecotricity


Exo Park

Project overview

Client: Ecotricity
Location: Stroud, Gloucestershire
Sector: Sports Stadia, Industrial and Commercial
Project status: Planning submitted

PWA planning was retained to advise Ecotricity on proposals for a sports-led, green technology centre close to the M5 at Stroud. To be known as Eco Park, the development comprises a sports complex, including transport hub with park and ride, green technology hub and nature conservation area. The principal aspect of the development will be the sports complex, which will be the new home of Forest Green Rovers Football Club. This will be supported and complemented by the green technology hub that will act as an exemplar business and commercial site. A nature conservation area will be implemented to ensure an enhancement of biodiversity across the site as a whole. It is anticipated that the proposed development could create up to 3,900 full time jobs with estimated construction costs of up to £100 million.


What we did


PWA Planning prepared and submitted an outline planning application for the proposed development. As part of this instruction, PWA undertook Environmental Impact Assessment (EIA) screening and scoping and have co-ordinated the preparation of a detailed Environmental Statement (ES) to support the planning application. The application submissions are also supported by a comprehensive planning statement which responds to planning policy and development management issues associated with the proposed development.


What our client said

“Eco Park is going to be a place where green businesses and technology companies come together and share ideas, a real focal point of creativity and innovation for the area – and a part of the green industrial revolution that’s beginning to take off around the world.”

Dale Vince, OBE, Ecotricity founder